Inbound marketing makes social media a very powerful tool. And while it can be a daunting task to power through endless tweeting, blogging, ‘gramming, and facebooking, it is all done in the hopes of building brand awareness from the ground up. Unfortunately, sometimes that means playing the waiting game. According to Veronica del Rosario, Head of Marketing at THINX, a MassChallenge alum, “inbound marketing is always a long lead strategy.”
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Tell me a little bit about your background: what did you do previously?
During the power hour, Kennedy covered topics including the void that MassChallenge aims to fill: a void of mentorship, education, and innovation, as well as all the challenges the government faces today to help entrepreneurs win. Kennedy called on the businessmen and women sitting before him to “smell out a way to do it differently.”
The bottom line up front is that it is better to focus on propelling ourselves forward rather than resting our fate on the painfully slow, frustratingly unpredictable monster that is legislation.
More than 1,050 attendees, including MC community members, alumni, students, sponsors, investors and journalists came out to meet and support a group of nearly 200 finalists and staff bringing the grand total in attendance to over 1,200 people. Despite the near-constant cacophony that one would expect with such a large crowd, the room was buzzing with excitement as attendees learned firsthand how our 2015 finalists are revolutionizing the startup ecosystem around the world.
The word “Ajiri” means “to employ” in Swahili. Ajiri Tea Company aims to create a sustainable cycle of employment and education and, of course, a delicious cup of Kenyan Coffee and Tea! The team at Ajiri currently employs 63 women to hand-make each label with dried bark from banana trees. 100% of their profits go back to Kenya to pay school fees for orphans.