In the News

How MC Alum THINX Wins Social Media

Inbound marketing makes social media a very powerful tool. And while it can be a daunting task to power through endless tweeting, blogging, ‘gramming, and facebooking, it is all done in the hopes of building brand awareness from the ground up. Unfortunately, sometimes that means playing the waiting game. According to Veronica del Rosario, Head of Marketing at THINX, a MassChallenge alum, “inbound marketing is always a long lead strategy.” 
 

Finalist Interview Series: AutismSees

Give me the elevator pitch on your company:

5 Tips to Promote Great Company Culture in Shared Office Spaces

Shared resources like conference rooms are a source of great office culture, but also sometimes undue stress.

Sure you can design a space in company colors, and make it look picture perfect, but there’s a lot more to company culture.

Culture is built over time - here are some tips for encouraging a great conference room sharing culture in your space:

Finalist Interview Series: Pavlok

Give me the elevator pitch on your company:
 
Pavlok breaks bad habits in as little as 5 days. Pavlok combines proven behavioral training techniques, innovative "zaptic" hardware, and tracking software to help you kick habits like smoking, nail biting, eating sugar, being unproductive, hitting the snooze button, and more. 
 
Tell me a little bit about your background: what did you do previously?
 

Congressman Kennedy Seeks to Empower Entrepreneurs

During the power hour, Kennedy covered topics including the void that MassChallenge aims to fill: a void of mentorship, education, and innovation, as well as all the challenges the government faces today to help entrepreneurs win. Kennedy called on the businessmen and women sitting before him to “smell out a way to do it differently.” 
 
The bottom line up front is that it is better to focus on propelling ourselves forward rather than resting our fate on the painfully slow, frustratingly unpredictable monster that is legislation. 
 

Finalist Interview Series: Ader

Give me the elevator pitch on your company:

We help gaming influencers (streamers, youtubers, etc) collaborate with each other and connect with sponsors.

The MassChallenge Boston 2015 Startup Showcase Recap

More than 1,050 attendees, including MC community members, alumni, students, sponsors, investors and journalists came out to meet and support a group of nearly 200 finalists and staff bringing the grand total in attendance to over 1,200 people. Despite the near-constant cacophony that one would expect with such a large crowd, the room was buzzing with excitement as attendees learned firsthand how our 2015 finalists are revolutionizing the startup ecosystem around the world. 
 

6 Companies That Will Definitely be Turning Heads at Startup Showcase 2015

Ajiri Tea Company
The word “Ajiri” means “to employ” in Swahili. Ajiri Tea Company aims to create a sustainable cycle of employment and education and, of course, a delicious cup of Kenyan Coffee and Tea! The team at Ajiri currently employs 63 women to hand-make each label with dried bark from banana trees. 100% of their profits go back to Kenya to pay school fees for orphans. 
 

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