In the News

Startup Touchdown!

The opening drive
 
All your friends are coming over and they will be expecting snacks. GG's Originals and Sweet Corn Tortilla Chips have you covered! GG's Originals whips up delicious gluten-free prepared meals, gourmet potato pancakes and bakery items for all your hungry needs. Want about the chips?? Sweet Corn Chips makes the first chips with real sweet corn on the cob and organic white corn--they're gluten free, kosher, Youthtrade and non GMO certified, and quite tasty.
 
 

Calling All Book Lovers!

Libboo is launching its pilot and wants YOU to be a buzzer!
 
The publishing industry is evolving, and in response, Libboo has created a community that will allow fans—or “buzzers”—to interact with and promote the authors they read and love. With the launch of its pilot program this fall, Libboo will provide buzzers with the opportunity to earn rewards like free e-books, access to exclusive content, and the ability to connect with the authors they buzz about, all by doing what they love: geeking out about books.
 

The MassChallenge School Survival Guide

Math is fun! Thanks to these teams, that might just come true.
 
 
Let’s be real here: math is not all that fun. However, if you are looking for a unique way to teach it to youths, look no further than NBA Math Hoops. By using fun and effective educational tools that harness the power of the NBA, the board game looks to greatly improve math literacy.
 
 

From Engineers to Social Entrepreneurs

This year 20% of the MassChallenge Finalists fall into the Social Impact category. From educational outreach and environmental protection to international development and disaster response, these teams are driving social change with sustainable business practices. As budding social entrepreneurs we’re thrilled to be included in this group of rockstars. 
 
 

Minute to Pitch It: A Recap

Minute to Pitch It (#Min2Pitch) was a huge success! Last night, the 48 Finalists made a 60 second pitch to a crowd of fellow entrepreneurs and startup enthusiasts. Go over time? To bad! The gong rang at one minute and the next Finalist was up. Consider it like speed dating for startups; one after another, the crowd was wowed with innovative ideas and mind blowing product solutions.

Tips & Tricks for a 60-Second Pitch

With Minute to Pitch It only a day away (RSVP here!), we at MassChallenge thought we’d share some of our entrepreneurs’ tips and tricks for delivering a 60-second pitch.
 
J. Alain Ferry, RaceMenu

Is Inbound the only sexy word?

Guest post from Recruiterbox Co-Founder Raj Sheth.
 
Over the last twelve months, Recruiterbox has been focused on inbound marketing to grow our customer base. The logic was simple – we have an easy-to-use web application for an affordable monthly subscription. Our site and signup process are so “simple,” that all we have to do is get relevant folks to visit the website.
 

Five Tips to Better Reach Your Twitter Audience

1. Have a picture, or in Twitter-speak—an avatar (and we’re not talking about the blue kind).
Profiles with a branded logo or headshot have an average of 250 followers more than an account without one.  According to Joselin, “no one wants to interact with an egg or bird!” (Note: Use a consistent photo of 250x250 pixel resolution to insure your brand photo displays clearly on most social media platforms.)
 
2. Don’t be selfish, share the love.

One Easy Exercise to Help Build Your Startup from the Heart

1. Take three pieces of paper, fold them in half into booklets and label them “I believe”, “I intend” and “I invent”.

2. What do you believe? 

    In the “I believe” booklet, write what you believe by completing as many sentences as you can that begin with “I believe ___.” Try to avoid using the word “in” because those sentences get tied to personal values. For example, instead of “I believe in creativity,” try something like “I believe people want to help each other complete their creative projects.”

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