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Unwrapping Company Values

Submitted on Dec 10, 2012 • by

Delightfully allows you to create a tactile, interactive unwrapping experience on mobile devices that show your friends and family you care. They are a 2012 MassChallenge Finalist and have partnered with BlankLabel, a 2011 Finalist. This week, Delightfully discusses the importance of shared values when exploring partnership opportunities. 

Recently, it was announced that Starbucks would be partnering with Square, a smartphone application that allows users to pay through their phones. The partnership allows Starbucks baristas to charge customers just from a picture provided by the user through Square. No fuss, no muss. The partnership also complements Starbucks’ intended image as a homey coffee shop—customers will always be recognized by their servers, as one might experience in a local mom-and-pop shop. This idea of customizing and personalizing one’s experience is one made increasingly accessible by technology and various modes of digitalization.
 
Delightfully offers people a way to personalize digital gifts for the people they care about. Sending canned emails with links to gift cards, audio books, tickets, and other virtual presents is nice, but sending someone a meaningful, thoughtful, and personal experience is far more significant, and more likely to invoke a sincere, emotional reaction. With so many types of technology so readily available, there’s no reason why technology has to seem impersonal. So—like Starbucks’ relationship with Square,—at Delightfully we particularly look for partners who match us in our desire to utilize all of the wonderful technology at our disposal in order to create personal, customizable experiences and products.
 
 
(Click image for an example of a gift wrapped by Delightfully)
 
We’ve recently partnered with Blank Label, another MassChallenge company who specializes in designing custom-made shirts for prices affordable to everyday people. While custom clothing is often thought of as a luxury item inaccessible to most, Blank Label makes it possible for everyone to have something that is made for them.
 
Although we don’t offer the same services, Blank Label suits Delightfully (if you’ll pardon the pun) because we both seek to use the accessibility and universality of the internet and the utility of various technologies to give people something personal and uniquely them.
 
Typically, companies who operate in the same arena choose to partner because they can share connections, resources, and other tips. But there’s benefit to partnering based on intrinsic values, as well. In sum, while collaborating or partnering with other companies in the same industry can provide many benefits, it’s also useful to look for companies who hold similar values. As we at Delightfully feel very strongly: it’s often the meaning behind things that’s most important.
 
 
 
Tweet to Delightfully (@DelightfullyInc) and BlankLabel (@blanklabel) or check out their sites for possible holiday gift ideas!
 
 
 
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Have a great week and be sure to come back to the MassChallenge Blog for more advice, insights and startup profiles from the Startup Accelerator M/W/F!

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