Here's What We've Been Reading

MUSIC:

Inside Google's Infinite Music Intelligence Machine by John Paul Titlow - FastCompany

Why we read it: Machine listening is an extremely efficient method of categorizing music based on certain parameters, but can it emulate the nuances of human musical taste? Google’s new music service is attempting to bridge this gap with a hybrid of machine and human input while battling the likes of Pandora and Spotify for online streaming supremacy.

Apple Music: Everything You Need to Know by Kory Grow - Rolling Stone

Why we read it: Apple’s much anticipated “Apple Music” service will be available today and will combine the company’s enormous music catalog with a robust streaming service and “human curated Internet radio and playlists.” Perhaps the greatest selling point of Apple’s new service, however, is the company’s decision to provide a three-month free trial of the service--love it!

ECONOMY:

Y Combinator Introduces Safe, a New Early Stage Funding Structure, Promises All The Good of Convertible Notes, None of the Bad by Dan Carney, - Pando

Why we read it: Convertible notes (a hybrid debt instrument that can be converted into equity if certain financing targets are met) have been all the rage for the past few years when it comes to seed-stage fundraising. At the end of 2013, a pair of partners at Y Combinator had hoped to change the structure of early-stage financing when they introduced a security called a “safe”, or simple agreement for future equity, and the security is now finally becoming increasingly prevalent.

Why It Is So Hard To Sell Apps To Small Business by Dan Rowinski - ARC

Why we read it: As serial entrepreneur Phil Beauregard explains, “small business owners are always, and restaurants in particular, along with the GMs who run the functional services of that restaurant— running around—they have a million things to do, a million fires to put out.” Beauregard goes on to provide some excellent insights on how SaaS companies can make their product more appealing to the SMB market.

Six Months Inside a Coliving House, Silicon Valley’s Answer to Urban Housing Problemsby Sarah Kessler - FastCompany

Why we read it: The co-living revolution has swept across the country allowing entrepreneurs and regular folks alike to form short-term housing communities with a variety of amenities at a (somewhat) reasonable cost. The concept has both pros and glaring cons--will it last as more than a trendy substitute to traditional leases?

TECH:

How Email Became The Most Reviled Communication Experience Everby John Pavlus - FastCoDesign

Why we read it: "If you tell me you hate email," he asserts, "then you're telling me you don't have control over your own life.” Email is divisive by nature--we can’t live with it but we can’t live without it. This love-hate relationship is chronicled in the above article, highlighting how email has not only become a social construct, indicative of personal time management (or lack thereof), but has also become inextricably tied to our subconscious physiological desires, i.e. dopamine levels. Now that’s scary!

"Facebook Tweaks its News-Feed Algorithm With Time Spent on Stories" by Stuart Dredge - The Guardian

Why we read it: Intriguing way to distribute content. Pages won't be affected by this yet, but "time spent reading a story" is an interesting metric to measure.

"Snapchat’s Evan Spiegel Explains Snapchat In A Dimly Lit Room" by Jordan Crook - TechCrunch

Why we read it: For the CEO of a video service, it seems weird to me that he recorded a video in plebeian-tier 240p. Regardless, it's a legitimately fascinating look into Evan Spiegel's vision for the evolution of social media.

THE ECLECTIC:

Lexus Has Created a Real, Rideable Hoverboardby Sophie Curtis - The Telegraph

Why we read it: Hoverboards--would you buy one?

This Simple But Ingenious Plate Stops You From Eating Too Much by Adele Peters - FastCoExist

Why we read it: A plate partitioned by food groups to help people lose weight? Who’s to say anyone will abide by the rules?