50% of Mexicans have visual acuity problems. Yet, people roam the streets with broken glasses, outdated prescriptions, or even worse, without glasses. Why? There is a disconnection between the current offer and the huge demand. High prices, poor service, and outdated delivery to a digital generation. Our service starts with optometrists who arrive at people’s doorsteps. We offer the entire range of products, with 48hr delivery, fair prices, 9.3 NPS quality service, and an online visual profile.