Kayum simplifies personal insurance for Latin American consumers, starting in Mexico.
The Mexican market is mostly opaque with complicated offers; it’s also expensive partly because 43% of premiums are spent on SG&A.
Consumers actively research insurance online, performing 110 million Insurance-related searches every year.
To satisfy this demand and close the coverage gap, Kayum offers price comparison aided by personalized, AI-generated recommendations helping consumers make the best choice.

2017 Mexico Finalist