CoachUp is a service that connects athletes with private coaches. We believe that private coaching is the secret to reaching the next level in sports + life. Pain 1: It's hard for parents to find and compare private coaches. Pain 2: it's hard for private coaches to find and manage clients. Private coaches lack web, marketing, scheduling and billing - some would like to do private coaching on the side to make money but don't know how - CoachUp can help.