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Innovation Blog

10 Helpful Social Media Tips from Guy Kawasaki

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With social media now a core component of my job, I made sure to attend The Perfect Post session with Guy Kawasaki and Peg Fitzpatrick (It was no surprise that it was standing room only). There I learned 10 helpful tips that has changed the way we speak across Twitter, Facebook, LinkedIn and Instagram, which include:

1. Pass the Reshare Test
Is the post so good that your followers would risk their reputation and repost to their followers?

2. Valuable
Are you providing information, an analysis, assistance, or entertainment?

3. Be Bold
Showing your personality makes you more interesting, sometimes ok to take a stance on a topic

4. Be brief
50 character headline, 3 sentence body, active voice

5. Credit your source link and @ mentions increase engagement

6. Add Drama
Each post needs a visual component; it makes it look better & helps get more shares

7. Embrace hashtags –
Hashtags tie all content together on different platforms; find hashtags that a lot of people use or what they would look for if searching for you

8. Schedule and spread out posts –
For the optimal number of views, send out the same post with different bit ly links 4 times a day & see how many clicks you get and what times work better

Great tools to automate posting include Buffer & Sprout Social

9. Keep calm and post often

10. Check with an incognito page
View profiles and posts incognito to see what other people think & are saying about your product or brand

If you are new to social, keeping this list in mind can help you create a killer social strategy and gain more followers. But beyond that, by following the 80/20 rule, talking about your brand/product only 20% of the time (helpful/interesting content as the majority), people will naturally want to engage with you and be your biggest advocates.

So keep calm & post on!

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