Innovation Blog

MassChallenge Israel Showcase Event with Partner, PTC

PTC is a leader in the Internet of Things (IoT) and Augmented Reality (AR) market. The company is also a global provider of technology platforms and solutions that transform how companies create, operate, and service the things in the Internet of Things.


ThingWorx is the centerpiece of PTCs industry-leading IoT technology platform. It provides IoT-specific development tools and capabilities that enable innovators to rapidly build and deploy game-changing smart, connected solutions. ThingWorx Foundation is purpose-built for the development of scalable and secure solutions that are simple to create, but also accelerate the time-to-market and make end-user experiences more compelling.

PTCs IoT area manager, Ariel Hadar, demonstrated why companies pursue IoT projects and connected product initiatives, followed by an eye-opening overview of the ThingWorx IoT platform and its broad applications.


Vuforia SDK is by far the most widely adopted platform for enabling robust AR experiences. More than 250,000 developers use Vuforia, which has currently reached over 250 million downloads. In 2016, and for the fourth year in a row, developers around the world have voted Vuforia SDK the Best AR tool.

Ben Sorek, Vuforia software development director, explained how these applications appear in a wide range of industries and uses, from education tools, marketing campaigns, and sales, to industrial enterprise.

Alon Rotem, founder, BeerPic, demonstrated how Vuforia enables them to build an app capable of recognizing and giving feedback, and enriching information on any beer, by scanning of the label using Vuforia.

Orit Itzhar, PTC user interface senior technical consultant, led participants in a hands-on workshop using Vuforia Studio Enterprise, a powerful new solution for building and publishing AR experiences in the enterprise. Designed for content creators, Vuforia Studio does not require programming skills. Content creators can build experiences in just minutes, and can take advantage of existing 3D assets created with leading CAD tools.

Special thanks and shoutout to Leny Peretz from PTC who was the driving force behind a very successful event!


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