Innovation Blog

Spotlight on Female Founders: Etiquette


Meet Estefy Santoscoy, Founder and CEO of Etiquette, the first online store that connects brides in a sharing economy. Hoping to make dreams come true, the sales and rental platform sources high-end designer wedding dresses and offers them to women for up to 70% off the initial price.

Why did you apply to MC?
I used to work for Estrenon, a 2015 MassChallenge alum and $100,000 winner. After that, I knew I wanted to be an entrepreneur.

Whats your personal motto or quote that keeps you pushing ahead?
Make each obstacle a step.

What did you want to be when you were a kid?
I wanted to be a systems engineer.

After work, where can we find you?
You can find me with my Spanish friends on Newbury Street!

What do you do every morning to start your day on the right track?
On the bus, I listen to How Far Ill Go from the movie Moana.

Favorite place to eat in Boston?
Mother Juice on Newbury Street.

How many cups of coffee get you through a day?
Minimum 4.

Where do you go to get inspiration?
I find inspiration from sharing love and advice from others and hearing testimonies from so many people that are already successful. 



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