Proctor & Gamble (P&G) wanted to connect with startups that were defining the next phase of physical product design and could optimize P&G’s engineering workflow.

P&G approached MassChallenge to help find startups that were at the forefront of these fields and who also could be strong collaborative partners. MassChallenge worked with P&G to host the Fortune 100’s first global demo day. Eight MassChallenge startups from the Boston and UK cohorts present to 20 senior global executives across five of P&G’s global offices and across multiple departments.