MassChallenge Partners with Freshworks to Boost Employee and Customer Engagement for Startups

Freshworks Startup Program offers MassChallenge companies with access up to $10,000 in credit across a host of Freshworks solutions

Boston, MA. September 28, 2021 – MassChallenge, the global network for innovators, and Freshworks Inc, a leading software company empowering businesses to delight their customers and employees, will partner to provide startups and entrepreneurs in the MassChallenge network with an opportunity to enhance their customer and employee experience by earning up to $10,000 in credits toward Freshworks products for sales and marketing automation, IT service management and customer support solutions.

For any entrepreneur, building a successful business is as much about building the right product or service, as it is about keeping customers and employees satisfied. With MassChallenge’s goal to equip bold entrepreneurs to disrupt the status quo, and Freshworks’ vision to provide powerful, cost effective, and easy-to-setup software for businesses, this union will be the ideal opportunity for entrepreneurs to appeal to their internal and external stakeholders. 

“A bedrock of the MassChallenge network are the corporate partnerships we build to support entrepreneurs in their effort to disrupt the status quo and create meaningful change. Through the generosity of organizations like Freshworks, we provide entrepreneurs access to top tier tools and resources to accelerate the growth of their business,” said Cait Brumme, senior vice president for MassChallenge Early Stage. “We know MassChallenge entrepreneurs will build meaningful customer experiences with the support of Freshworks’ technology and team. We also believe Freshworks will benefit by learning directly from founders and working with us to find ways to adapt their learnings and apply it in their own growing business.” 

As part of the partnership, startups that are part of MassChallenge will gain access to Sales & Marketing products of Freshsales, Freshmarketer, and Freshsales Suite. Additionally, MassChallenge will grant startups access to; 
–    Up to $10,000 in credits that can be used across the Freshworks suite of products within one year of account activation.
–    Total credits of up to $1,250 per product.

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About MassChallenge 

MassChallenge is the global network for innovators. Headquartered in the United States with seven locations worldwide, MassChallenge equips bold entrepreneurs to disrupt the status quo and to create meaningful change. Since launching in 2009, more than 2,900 MassChallenge alumni have raised $8.6B in funding, generated $3.6B in revenue, and created more than 186,000 total jobs. Learn more about MassChallenge at