MassChallenge Switzerland and Puratos Unite as Strategic Partners in Open Innovation  

Puratos and MassChallenge Switzerland

Switzerland – January 29th, 2024

MassChallenge Switzerland, a key member of the global MassChallenge innovator community, proudly announces its strategic partnership with Puratos, a distinguished global leader in delivering cutting-edge food ingredients and services for the bakery, patisserie, and chocolate industries. Through this collaboration, Puratos will have the privilege of tapping into a carefully curated pool of startups that resonate with its vision, facilitating the acceleration of impactful collaborations. This partnership will not only provide Puratos with valuable opportunities to learn and grow but will also enable the company to leverage expertise from fellow partners within the extensive MassChallenge network.

With over 100 years of expertise as a leading food ingredients provider for the bakery, patisserie, and chocolate industries, Puratos is known for its unwavering commitment to innovation. This partnership with MassChallenge marks a significant milestone in Puratos’s journey, aligning with its purpose of moving the planet forward by creating innovative food solutions for the health and well-being of people everywhere.  

The collaboration aims to accelerate Puratos’s open innovation initiatives, particularly in the realms of sustainability, health and well-being, as well as digital transformation. As a corporate partner of MassChallenge Switzerland, Puratos gains access to a dynamic network of startups and receives support in identifying and engaging with entrepreneurs who share their vision.  

“Puratos has a rich history of cultivating Open Innovation collaborations with customers, suppliers, and universities. In response to the dynamic evolution in the startup scene, we recognize venture clienting as a crucial tool to enrich our innovation pipeline, particularly in developing healthier and more sustainable FoodTech solutions for our customers and consumers. We look forward to tapping into MassChallenge’s vast network and expertise in this field. In turn, we are eager to provide startups with insights into the diverse needs of global consumers and food industry professionals. This partnership represents an exciting opportunity for mutual growth and innovation.”, states Paul Baisier, Chief R&D Officer of Puratos. 

MassChallenge Switzerland, known for empowering bold entrepreneurs with resources, mentorship, and a robust network, welcomes Puratos to its esteemed network. Matt Lashmar, Managing Director of MassChallenge Switzerland, comments, “MassChallenge is exceptionally pleased to partner with Puratos. They are experts in developing innovation for bakers, patissiers, chocolatiers and the wider food industry. Their partnership with us further opens up the B2B sector for startups to help improve health and well-being for consumers while creating a positive impact on the planet and society.” 

Throughout the first year of this partnership, MassChallenge and Puratos will focus on identifying startups with innovative solutions in the areas of food ingredients and food processing. The collaboration holds the potential to uncover and fast-track meaningful innovations, with the ability to foster positive change on a global scale. 

About Puratos  

Puratos is an international group, which offers a full range of innovative food ingredients and services for the bakery, patisserie and chocolate sectors. It serves artisans, retailers, industrial and food service companies in over 100 countries around the world. Its headquarters are in Belgium, where the company was founded in 1919. Puratos believes that food has extraordinary power in people’s lives. The company does not take such responsibility lightly. This is why Puratos aims to help customers be successful with their business, by turning technologies and experiences gathered from food cultures around the world into new opportunities. Together, Puratos and its customers can move the planet forward by creating innovative food solutions for the health and well-being of people everywhere. For further information, visit

About MassChallenge Switzerland 

MassChallenge Switzerland is part of MassChallenge’s global network for innovators. MassChallenge equips bold entrepreneurs to grow and transform businesses & economies. Since MassChallenge Switzerland’s launch in 2016, they have accelerated 720 startups who have raised CHF 1.2bn in funding and generated over 50,000 direct and indirect jobs. Learn more about MassChallenge Switzerland and follow us on LinkedIn and X. 

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