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Cake (
Cake (

Cake ( is the easiest way to discover, share, and store your end-of-life preferences. Your Cake profile is stored securely in the cloud, and is accessible 24/7 to you and your loved ones. We are a venture-backed company that is trusted by healthcare and financial institutions, including Blue Cross Blue Shield of Massachusetts and Massachusetts General Hospital.
Cake modernizes end-of-life planning by providing user-friendly guidance and 24/7 access to wishes & documents stored securely in the cloud.

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2019 Silver FinTech

Sub industry

Consumer Products

Additional Industries
Health and Wellness
Healthcare IT
Enterprise Software
Financial Technology


MassChallenge strengthens the global innovation ecosystem by accelerating high-potential startups across all industries, from anywhere in the world.