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Cake (
Cake (

Cake ( is the easiest way to discover, share, and store your end-of-life preferences. Your Cake profile is stored securely in the cloud, and is accessible 24/7 to you and your loved ones. We are a venture-backed company that is trusted by healthcare and financial institutions, including Blue Cross Blue Shield of Massachusetts and Massachusetts General Hospital.
Cake modernizes end-of-life planning by providing user-friendly guidance and 24/7 access to wishes & documents stored securely in the cloud.

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2019 Silver FinTech

Sub industry

Consumer Products

Additional Industries
Health and Wellness
Healthcare IT
Enterprise Software
Financial Technology


Our mission is to equip bold entrepreneurs to disrupt the status quo and to create meaningful change.