Featured Startup – Hued




hued is a technology-enabled platform that provides Black and Latino communities access to culturally-competent healthcare providers. Where these populations generally experience poorer health outcomes due to fear, distrust, comfortability and lack of access to quality medical care, there’s an increased need for culturally-competent healthcare providers who specifically understand their physical, mental, and cultural needs.


An alum of the 2021 MassChallenge HealthTech cohort, HUED’s founder Kimberly Wilson is also their lead storyteller.


In November 2020, Forbes profiled Wilson and Hued and wrote: “As if a cosign from one of the largest consumer health brands [Vaseline] wasn’t enough, HUED also received funding from Google, just last month. The $5M Google for Startups Black Founders Fund provided non-dilutive cash awards to 76 Black led startups.”

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