In Vitro Fertilization is a long, stressful and expensive process that often ends in failure. A key aspect of an IVF cycle is the embryo selection process. However, current solutions fall short of providing a reliable, non-invasive means to evaluate embryo viability. Annaida has developed the first sensor, based on magnetic resonance, that can fill the gap, providing critical information on embryo viability and thus improving embryo selection procedures and ultimately IVF success rates.