Our startups

Roots Studio digitizes art from rural villages and transforms them into high-end and storied products, eliminating the burden of a costly supply chain. In 2 years, we have worked with hundreds of tribal artists across 4 states in India. Through our design hubs, we enable artwork to be uploaded and discovered by retail markets that appreciate culturally authentic designs. Our vision is to build a world in which artists can financially sustain their livelihoods while keeping their roots alive.