Plataforma Nuup AC
Smallholder farmers lack access to information on what buyers need in terms of quality or their purchasing conditions. Agri-food companies in Mexico purchase from intermediaries that lack transparency, traceability and generate price volatility. Smallholder farmers and agri-food companies live in very distinct realities and rarely can engage directly: that is the space that Nuup bridges by gathering and sharing information, facilitating collaboration and increasing transparency.
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