MassChallenge Startups Create Impact

2,928

Startups Accelerated

$8.6B

Funding Raised

$3.6B

Revenue Generated

186K+

Jobs Created

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CAKE
CAKE

CAKE (joincake.com) is the easiest way to think about end-of-life.
100% of people die, but 3 out of 4 of us do not plan for it, which can lead to emotional, physical, and financial suffering.
Our first-in-class, mobile-friendly web app helps users discover their end-of-life preferences and store and share them online. In addition to the free app, we offer personalized concierge services with end-of-life planning experts. CAKE empowers and simplifies.
CAKE used to be called My Exit Strategy.
CAKE is the easiest way to think about the end of your life.

Connect with CAKE

2017

2017 Finalist HealthTech

Industry
Sub industry

Internet & Web

Additional Industries
Healthcare
Gaming & Consumer
Social Impact
Public Health

Mission

Our mission is to equip bold entrepreneurs to disrupt the status quo and to create meaningful change.