Email is one of the most effective methods of B2B lead generation. However, it yields a ~2% conversion rate. This is because static email databases are used to create cold leads. Time wasted on warming up leads and working on dead-ends drives high costs of acquisition.
Leadgence improves B2B sales conversion by providing warm leads. This is done by using proprietary big data processes and NLP to find events and patterns in public data that indicate a need to buy.