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Since 2010, MassChallenge has accelerated 1,975 startups that have raised more than $4.3 billion in funding, generated more than $2.5 billion in revenue, and created more than 121,000 total jobs. 

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At the global level, brands are investing an average of 40% of their marketing expenses in TV. The problem is that it's still impossible to really track the performance of that investment, and the technologies currently used are 50 years old.
The goal of the Decidata platform is to standardize and unify processes and metrics between the different screens to allow advertisers to compare in a few clics the available inventory, then monitor in real time the performance of each campaign.
Decidata enables advertisers to compare, buy, control and optimize every marketing campaign on any screen : TV, digital, DOOH

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2018 Finalist Mexico

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Retail & Advertising Technology


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