We are at the intersection of a market research and eCommerce element optimization service. We created a tool hat recreates an eMerchant site or specific eCommerce situations (results page, product page,...)
Test consumers are sent there. Not all consumers are exposed to the same version of the website, results page or product page. That way it enables us to test different element of the product page. On average we see an improvement of 30% on conversion rate of what is submitted to be tested.
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