Revenues of online clothing retailers keep growing, but margins are contracting. On average, e-shoppers return 30-50% of what they purchase. The chief reason for an item being returned is that the customer is disappointed with the fit. To get the fit right and dramatically lower returns we need everyone to shop with a personal stylist! This motivated us to create StyleBot37, a plug-in for e-commerce which mimics the brains of human stylists and solves the major problem that retailers face today.