User experience (UX) is about intentionally crafting simple, intuitive, and beautiful interactions for people. We have worked with Salesforce.com systems since 2009 and found that nearly every Salesforce.com customer has a problem with UX. This is because Salesforce.com was built as a database and workflow engine, not a UX platform. So, we created addapptation to be the UX platform for Salesforce.com customers. Every user deserves a simple, beautiful Salesforce.com experience.
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